STNDRD ISHU

The First 50 Begin It.

Modern essentials, built with purpose. Fifty deodorants, poured by hand. $8 to begin.
Designed for humans. No junk. Every formula built to work with the body—not against it.
We create high-performance personal care for people who care what they put on their skin. Clean. Effective. Built to move with your daily rhythm.

CLEAN uses Pine, Peppermint, and Eucalyptus essential oils were chosen for function, not just fragrance to create a bright, balanced freshness that lasts.

Core Ingredients:

  • Arrowroot Powder and Kaolin Clay help absorb moisture without overdrying.
  • Shea Butter and Coconut Oil create smooth glide and lasting comfort.
  • Magnesium Hydroxide and a trace of Baking Soda provide odor control that works with your body’s chemistry.
Every STNDRD ishü formula is engineered for skin-level performance and human simplicity.
Be one of the first 50. Join below to receive your private purchase link. $8 to begin. Regular price $18.

Launching Q4 2025